If you’ve never heard of the podcast, The Joe Rogan Experience, then you’ve never been on the internet, followed the stock exchange or mixed martial arts.
Do you remember when Tesla’s stock dropped because Elon Musk was video tapped smoking weed in 2018? Yup, that was on the Joe Rogan Podcast.
What about when Alex Jones said Native Americans learned mind control through Hallucinogens? Yup, JRE as well.
The Joe Rogan Experience pulls in a whopping 190 Million downloads on Apple Podcasts a month, boasting 8.44 million subscribers on his main YouTube channel, and another 4.5 Million on his secondary channel which posts clips. Each of those channels pulls in over 100 Million views/month and 170 Million views/month respectively.
With all the eyeballs watching, it’s no shocker that Spotify signed Joe Rogan for a whopping $100 Million USD PER YEAR for his exclusive streaming rights, reported the Wall Street Journal.
“It will remain free, and it will be the exact same show,” said Rogan. “It’s just a licensing deal, so Spotify won’t have any creative control over the show.
“They want me to just continue doing it the way I’m doing it right now”.
“I’m excited to have the support of the largest audio platform in the world and I hope you folks are there when we make the switch!”
Why is this so Significant?
“Joe Rogan just got paid the equivalent value of over 26 billion streams for a podcast license,” wrote Tom Gray, director of the royalties, music copyright, and licensing society, PRS for Music.
“A musician would need to generate 23 billion streams on Spotify to earn what they’re paying Joe Rogan for his podcast rights.” added music writer Ted Gioia.
Gioia suggested this means “Spotify values Rogan more than any musician in the history of the world”.
TV critic and broadcaster Scott Bryan predicted the deal could “lead the way to others”, but noted that the exclusivity clause would leave many fans locked out.
“It might do what Sky did for a lot of shows,” he tweeted. “Lift them up, but put them behind a wall that the culture mostly then ignores.”
Spotify Stock Soars After Signing Joe Rogan
After signing Joe Rogan, Spotify’s stock jumped more than 10% overnight, gaining 1 billion in market cap, and making the founder Daniel Ek more than $86 Million overnight.