Aug 8, 2020
 in 
Entertainment

How Pornhub Became the #1 Porn Website

 BY 
Matthew Mann
M

ost of society watches porn, whether we admit it or not. With nearly instantaneous accessibility, it should not come as a surprise that porn ranks as some of the most consumed content on the internet. With millions of customers and viewers, it is no wonder that PornHub is ranked as the top in its class.

The internet is a vast battleground that allows for billions of dollars every year to be exchanged for all sorts of media. A fact that you may not know, some statistics claim that there are over 2 million porn sites on the internet today. But of all the sites available, Pornhub holds the top spot in viewership with its billion visits in 2019 alone.

Pornhub is a one-stop-shop for all genres of adult entertainment. It, without question, dominates all online markets for adult entertainment. But what sets itself apart from the competition?

To properly assess PornHub’s rise to fame and user base, we will take a look at how Pornhub’s parent company, MindGeek.

The MindGeek Monopoly

MindGeek, the parent company of Pornhub, also owns various companies that are responsible for porn production. Pornhub was launched in 2007 by a pair of Canadian students to later acquired by MindGeek 3 years later in 2010. Although MindGeek has a number of companies in the same industry, Pornhub’s streaming rates are their highest as well as the highest ever for online porn.

MindGeek has since become a giant player in the adult entertainment world. They acquired some of the world’s leading sites in pornography, including YouPorn, RedTube, and Tube8 to name a few. In addition to the sites, they own many of the industries production companies like Babes, Reality Kings, Digital Playground, and Twistys.

via BeAmazed

Evidently, MindGeek’s broad reach plays a part in the viewership data of Pornhub. Mastery of craft and marketing focus goes a long way to streamline the company’s efforts, thereby guaranteeing high viewership.

The Effects of Anti-Piracy

A significant reason why several porn sites don’t thrive as much as many might think is due to piracy. Several free porn sites are hindered by widespread piracy.

MindGeek combats this problem by spending nearly $2 million annually to curb piracy issues. According to Blake White, Pornhub’s Vice President, the site removes fingerprinted videos- thereby guaranteeing exclusivity. Exclusive content, in turn, leads to more viewership since streamers can find the content nowhere else.

Commitment to Social Causes

Social reputation plays a massive role in how people interact with leading brands all over the world. Pornhub understands this principle and fully embraces the process of investing money and time into its social reputation.

PornHub understands what effect promoting and helping social causes has on the business’ success. It would be easier to focus solely on their business model than to creating additions to their platform that take away projected profits, but PornHub takes less travelled path.

If you take a look at Pornhub Cares, for instance. If you took some time to check out their initiatives and involvement in the community listed on their page you’d see a catalog of the charitable acts they have been a part of. From sponsoring post-secondary students to scholarships for women in STEM, PornHub prides itself on ensuring people have the resources to be educated no matter what their circumstances. They also devote mass amounts of time and resources to health and ecological problems like donating to breast cancer research, raising money to save pandas and whales, and even planting 15,473 trees, are just a few of the initiatives that PornHub Cares has contributed to.

Pornhub resolved to plant one tree for every 100 videos watched in one of their many categories. This was an impressive feat, more so since the company cleverly named the project ‘Pornhub Gives America Wood’, accurately capturing a one-of-a-kind marketing opportunity.

PornHub also undertakes causes that are closer to home and creating initiatives such as their Sexual Wellness Center, run by Pornhub’s management, working to advise the general public on safe sex, STDs, and general sexual health. And for seniors that are frisky and want to feel young again, ‘The Complete Guide to Sex After 65’ with Nina Hartley, is available for some good bedroom pointers.

There’s Something for Everyone

Most sites find their specific niche and create content accordingly. While this may be a smart business decision, it, unfortunately, leaves customers unsatisfied around the lack of content. PornHub however allows users to create their own content, much like YouTube, as well as view professionally produced content. They even have content for people that have lacked the senses that are normal for most people. Their ‘Described Video Category’ adds voiceover and description for videos that serenade the viewer with explicit sounds that Pornhub especially curated for the visually impaired.

Every video comes with a detailed narrative description of the action in the scene. You can easily imagine all that was taking place if you were to close your eyes. Plus, you get all sorts of pornographic content in every category you could want to explore.

Pornhub’s Engaging Content — Beyond Porn

People want content that grabs ahold of them and their attention. Something that’s brand new, that they’ve never experienced before. For instance, there’s an achievement system that is similar to the most popular video games in today’s market. Whenever a model gets to a milestone on the site, the model’s page is awarded a special badge to mark their rankings. Badges like “The Prophet and “Immortalized” are can be achieved for excellent viewership. Although it may not seem like much, putting a defining mark on your success on any platform gives the users and creators something to strive for and show off.

Then there are the people that are aroused by animated characters. It seems that it’s beginning to be more and more popular among video game and movie lovers. For instance, when the game ‘Fortnite‘ burst onto the scene, Pornhub saw a massive 824% increase in its Fortnite searches.

We would be remiss to not mention the part Donald Trump has played for Pornhub. After the rumors of his scandal with porn icon Stormy Daniels broke in January 2018, Daniels searches skyrocketed immediately after the news broke. Searches also spiked in intervals every time a new story broke surrounding their engagement. In those first five days in 2018, Daniels searches went from 2500 to 2 million.

Final Take

By being part of a near-monopoly, keeping up with social causes, avoiding piracy, tending to everyone’s needs, and contributing to the social temperature of the world, Pornhub has managed to win itself a permanent spot in the hearts and search tabs of its many many subscribers.

In 2016 alone, Pornhub recorded 91,980,225,000 streamed videos even though there were only 7,432,663,275 people in the world at that time. If you did the math, you’d see that Pornhub frequenters had streamed 12.3 videos for every living human on the planet that year alone.

via PornHub

Also, consider the 3,110,400,000 GB of data streamed that year. Pornhub tells us that is enough data to fill up 194 million USB sticks which can circle the moon if you laid them end-to-end.

PornHub has proven its dominance in the porn industry as well as showing a softer, more community-focused side. If you have somehow were not knowledgeable about PornHub or may just not have used it before, maybe after reading this article, you’ll be more inclined to give it a chance.